PHOTOS: ISTVAN VIRAG (C) PUNKT Ø / MOMENTUM 9 and courtesy the artist
TUOMAS KORTTEINEN + HEIKKI LOTVONEN (FI)
Momentum typefaces (2017)
www.momentum9.no (2017)
The visual identity of Momentum 9 is designed by Tuomas Kortteinen and Heikki Lotvonen. Utilizing custom typefaces designed specifically for Momentum, the identity functions as an apparatus of translation between “content” and “audience”. The act of translating — of transposing, adapting, encoding and annotating — is explored through the use of subtitles, the captions usually displayed at the bottom of our screens. We are used to subtitling films and TV-shows, but could it be possible to subtitle other things? Sculpture? Space? Atmosphere?
